The Women in the City Community

What is our community?


Our highly targeted community is predominently made up of our Subscribers

  • senior and partner level professional women in the 35-55 age bracket
  • fast-track professional women in the early stages of their career and aged from 25
  • other professional women's groups (eg Women in Property, Women in Technology)
  • in-house corporate women's groups

Our community also includes our Partners, Sponsosors, Endorsers (each with tens of thousands of members) and Supporters.

Women in the City is, therefore,  a channel-to-market to,  through and beyond our community.

 

Partners

Partners are organisations who share our brand values and wish to support our aims and objectives on a 12 month basis, giving them maximum brand exposure.  We work closely with each of our Partners to develop an Action Programme that enables them to engage with our community to maximum benefit.  Although each agreement and its collateral is individually negotiated, all Partners receive the following benefits as standard:

  • Company logo and/or name featured on publications relating toWIC-managed events
  • Company logo and/or name will appear in every Special Edition of Cutting Edge; each monthly e-edition of Cutting Edge LITE and media releases issued by WIC
  • Complimentary and/or discounted tickets to  WIC-managed events
  • Complimentary and/or discounted advertising/advertorial space in any Special Edition issue of Cutting Edge
  • Priority complimentary promotion of its own activities through Cutting Edge LITE
  • Opportunities to run on-line polls
  • Participate in events that are organised by WIC with the specific purpose of bringing together Partners, Sponsors and Endorsers

Sponsors

Our Sponsors are linked to specific activities that take place within a specific time frame.  These activities may be developed by Women in the City or by organisations approaching us to develop activities to meet their particular needs.  Currently there are 5 sponsorship opportunities:

  • The Women in the City Awards Progamme (3 Awards)
  • The Women in the City Annual Celebration Lunch
  • The Women in the City Annual Symposium
  • Cutting Edge Special Editions
  • Tailor-made activities

We are actively seeking:

  • Media sponsors
  • Wine sponsors for our Award Ceremonies, Annual Lunch, Symposium and evening events

Click here to read more about our specific Sponsorship Opportunities

Endorsers

Our Endorsers are linked to our Awards Programme.  They include organisations such as the ICAEW, the FMA, the FSSC and CII.  As professional bodies they promote our Awards to their respective memberships and play a part in the judging process for the Woman of Achievement Awards.   

Supporters

We have a number of organisations who offer products and services on a pro bono basis to Women in the City. We are currently seeking:

  • Refreshment sponsors (wine and food)
  • Meeting venues
  • Hospitality venues
  • Printing services

Reaching our database

Our database is made up of women who have either attended one of our events or have opted in to our mailing list. Our relationship with many is personal. On average, 33% of our e-mails are opened and typically 10-15% of readers take action, by clicking on a hyperlink. Organisations promoting themselves, in particular offering opportunities to bring together like-minded women, receive very positive responses.

The Women in the City Likes pages were introduced at the end of 2009 and are now one of the most popular area of the website and are a great way to promote your products and services to our community.

We do not sell our database and are understandably protective of the special relationship we have with individual subscribers to our mailing list.

We believe that one of the most effective ways of reaching our database is to work in partnership with us. We're not a one-size-fits-all organisation. We're flexible, responsive to your needs and can help you develop a programme that specifically meets your objectives.

We are keen to work with partners to add value to both their organisations and to women on our database. There are considerable benefits to be gained from enabling our Partners, Sponsors and Endorsers to co-sponsor particular activities, cross-refer and promote activities to one another’s databases and we actively facilitate such opportunities

To discuss your requirements, please contact

Gwen Rhys, Founder & Director

gwenrhys@citywomen.co.uk

0704 404 7497