Working with Women in the City
Our target audience
Our highly targeted database is predominantly made up of senior and partner level professional women in the 35-45 age bracket working in Canary Wharf, the City and the West End; other professional women’s groups (eg Women in Property, Women in Technology); representatives of our Endorsers (ICAEW, FSSC, CII, Association of Women Solicitors; and the FMA) which organisations promote Women in the City to their membership bases). The introduction of our Future Leaders Award (aimed at 25-35 year olds) in 2010 will result in increased numbers of younger women joining our database.
Partner
Partners are organisations who share our brand values and wish to support our aims and objectives. We work closely with each of our Partners to develop a programme that enables them to engage with our database to meet their specified outcomes. Although each agreement and its collateral is individually negotiated, each Partner receives the following benefits as standard:
- Company logo and/or name will be featured on invitations and promotional literature supporting WIC-managed events
- Company logo and/or name will appear in every Special Edition of Cutting Edge; each monthly e-edition of Cutting Edge LITE and media releases issued by WIC
- discounts on the published price of tickets to any WIC-managed event
- discounts on advertising/advertorial space in any Special Edition issue of Cutting Edge
- priority when promoting its own activities through Cutting Edge LITE
- opportunities to run on-line polls
- participate in events that are organised by WIC with the specific purpose of bringing together Partners, Sponsors and Endorsers
Sponsor
Sponsorship opportunities are linked both to specific activities developed by Women in the City and to new activities developed in partnership with sponsors. Currently there are 5 sponsorship opportunities:
- The Women in the City Awards Progamme (3 Awards)
- The Women in the City Annual Celebration Lunch
- The Women in the City Annual Symposium
- Cutting Edge Special Editions
- Tailor-made activities
We are actively seeking:
- Media sponsors
- Wine sponsors for our Award Ceremonies, Annual Lunch, Symposium and evening events
Advertisers
We seek advertisers, including advertorial contribution, for editions of Cutting Edge and for our monthly electronic publication Cutting Edge LITE. Click here to view rates.
Supporters
We have a number of organisations who offer products and services on a pro bono basis to Women in the City. We are currently seeking:
- Refreshment sponsors (wine and food)
- Meeting venues
- Hospitality venues
- Printing services
Reaching our database
Our database is made up of women who have either attended one of our events or have opted in to our mailing list. Our relationship with many is personal. As a result, our communications are well received with many recipients taking time to send back personal messages. For example, they thank us for providing specific information, ask us to keep sending them information, make comments and suggestions. On average, 33% of our e-mails are opened and typically 10-15% of readers take action, by clicking on a hyperlink. Organisations promoting themselves, in particular offering opportunities to bring together like-minded women, receive very positive responses.
We do not sell our database and are understandably protective of the special relationship we have with individual subscribers to our mailing list.
We believe that one of the most effective ways of reaching our database is to work in partnership with us. We're not a one-size-fits-all organisation. We're flexible, responsive to your needs and can help you develop a programme that specifically meets your objectives.
We are keen to work with partners to add value to both their organisations and to women on our database. There are considerable benefits to be gained from enabling our Partners, Sponsors and Endorsers to co-sponsor particular activities, cross-refer and promote activities to one another’s databases and we actively facilitate such opportunities
To discuss your requirements, please contact
Gwen Rhys, Founder & Director
0704 404 7497
Roger Hacker, Director
07780 995493
For media sponsorship please contact
Harriet Subramanian, Communications Manager
07949 626375
