We were approached by the UK representative of the Eisenhower Fellowship in November 2014 with just 20 days left to apply for the fully-funded, 7-week Eisenhower Women’s Leadership Programme who needed to identify 2 candidates to go forward for consideration as UK representatives for the 2015 Fellowship.
- Designed website banner (above)
- Produced website post
- Promoted via Twitter and LinkedIn Group
- Distributed via monthy newsfeed
- One of two candidates identified directly through this promotion
- Awareness of Eisenhower Programme in UK raised.
- The website banner had 6324 impressions
- The post was viewed 138 times
- The newsfeed resulted in 29 clicks to the Eisenhower page on the WIC website
- 8 days of Twitter activity resulted in 2617 impressions and 65 clicks for more information
- COST: £75 (+vat)
- Per click: £1.25
- Per impression/view (total 9257): £0.008