The advantages of gender-diverse teams
Research undertaken in the USA by Gallup Business Journal suggests that gender-diverse teams perform better than single-gender teams for several reasons:
- Men and women have different viewpoints, ideas, and market insights, which enables better problem solving, ultimately leading to superior performance at the business unit level.
- A gender-diverse workforce provides easier access to resources, such as various sources of credit, multiple sources of information, and wider industry knowledge.
- A gender-diverse workforce allows the company to serve an increasingly diverse customer base.
- Gender diversity helps companies attract and retain talented women. This is especially relevant as more women join the labor force around the world. Companies cannot afford to ignore 50% of the potential workforce and expect to be competitive in the global economy.