The Millennials are the squeezed generation. Many find themselves adrift in a harsh world of low wage growth, increasing living costs, and an uncertain future influenced by climate change and the imminent automation of jobs.
It’s not all doom and gloom however… Millennials may actually be on the cusp of the greatest inter-generational transfer of wealth in modern times. This looming inheritance boom, not to mention the buying power of one of the biggest generations ever, means banks inevitably spend a lot of time thinking about how to engage with Millennials. The question is, are they getting it right?
MoneyLIVE recently surveyed over 200 senior banking executives to understand more about the role of trust, loyalty, customer co-creation, ethics and environmental change for effective engagement with the Millennial demographic.
