Opportunity Now’s ‘Project 28-40’ has captured data from some 25,000 men and women. The resulting Report has broadly identified 6 distinct types of women, or ‘personas’, with the main differentiating factors being the woman’s level of ambition at work, what she wants from life outside work and the level of support that she has, both inside and outside work.
As well as highlighting some of the myths about women and progression, the resulting 28-40 Report includes plenty of statistics, quotations from participants and puts forward some recommendations for organisations and individuals.
