A quintessentially British afternoon

In 2013 we partnered with the London-based Wells Fargo Women’s Network and decided tohost an event that was quintessenially British.  What better than to served traditional English afternoon Tea with a Twist.

Objectives

• enable senior executive Diane Schumaker-Krieg Managing Director, Equity Analyst and Global Head of Research, Economics and Strategy at Wells Fargo Securities, LLC, Research Division to present her passion for supporting the progress of women to a British audience
• share Diane’s career advancement strategies
• raise awareness of Wells Fargo beyond wholesale banking
• offer young women in the early stages of their careers the opportunity to build connections

Actions

• we specifically targeted  senior women asking them to bring a younger female (team member and/or mentee) with them  in order to help them build their connections
• we jointly promoted the event to each of our databases to maximise
  • exposure of our brands
  • our combined reach
• our PR Advisers, Flourish PR, worked closely with Wells Fargo’s press office in Charlotte, North Carolina

Outcomes

• 120 guests joined us for afternoon tea in the magnificent Clothworkers’ Hall in the heart of the City
• we secured coverage in the UK financial press
• the video produced by Wells Fargo has been watched nearly 2000 times on You Tube alone